Jan Tschichold

McLean, Ruari.

German-born typographer Jan Tschichold (1902-74) revolutionized the field of graphic design with his bold, asymmetrical compositions, use of sanserif type, and exacting attention to detail. Inspired by the work of the Bauhaus, he proclaimed his personal philosophy through both his design work and a series of articles and books, including the groundbreaking Die neue Typographie (The New Typography) of 1928. Tschichold, perhaps the most visible proponent of modern graphic design prior to World War II, eventually embraced a more classical sensibility, raising that to a new level of refinement. Today, Tschichold remains one of the most important figures in the history of graphic design, and every practicing designer owes a debt to his innovation. Jan Tschichold: A Life in Typography offers a concise biography of this complex figure, accompanied by numerous annotated illustrations of his work. An excellent introduction for those unfamiliar with Tschichold's influential style, it also offers the experienced designer an outstanding collection of his wide-ranging designs.