Nudge

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Nudge

Richard H. Thaler, Cass R. Sunstein

Parution : 2009

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

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Catégories

Business Choice (Psychology)Consumer behavior Decision making Economic aspects Economic aspects of Choice (Psychology)Economics Nonfiction

Mots-clés

Business Choice (Psychology)Consumer behavior Decision making Economic aspects Economic aspects of Choice (Psychology)Economics Nonfiction

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