My Life in Advertising & Scientific Advertising

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My Life in Advertising & Scientific Advertising

Claude C. Hopkins

Parution : 1966

This volume contains two landmark books by Claude C. Hopkins. [Scientific Advertising](/works/OL4114632W)—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, [My Life in Advertising](/works/OL2702311W).

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Catégories

Psychological aspects of Advertising Advertising personnel Advertising Psychological aspects Biography Advertising, biography

Mots-clés

Psychological aspects of Advertising Advertising personnel Advertising Psychological aspects Biography Advertising, biography

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