Strategic issues management

Robert L. Heath

Strategic Issues Management is designed to position issues management in the strategic planning and management efforts conducted by staff and executives in large organizations. This book argues that issues management is not just one of the many communication functions, but a management function that can entail use of public policy resources to achieve harmony with key publics. Issues management is vital to organizations' strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to and acknowledging the soundness of the opinions of key publics. The book explores the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making.