Livre MiitBook

The brand gap

Marty Neumeier

Parution : 2003

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET

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Catégories

Brand name products Marketing Planning Branding (Marketing)Internet marketing

Mots-clés

Brand name products Marketing Planning Branding (Marketing)Internet marketing

MiitBook

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